November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Zappos Releases Its First National Commercial in 10 Years

Zappos has sold clothing for years, but many consumers still view it as a shoe retailer. A new “Keep What You Love” spot from Saatchi & Saatchi and Golden LA aims to get the word out. “We’re really diving in and being more deliberate in investing in telling the story around clothing, especially in a…
Adweek Feed