November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Rewriting an Opera to Celebrate a Potato

If a brand wanted to herald its product in an unexpected way and do so with distinction it could do much worse than writing a piece of opera for its multi-million-dollar ad campaign. This is exactly what British potato producer Albert Bartlett, based in Stirling, Scotland, has done with its latest campaign “Make It Extraordinary.”…
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