November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How PR Firms Shape—and Often Obstruct—Climate Change Policies

Brands know they need to talk about how they’re addressing issues of climate change. But a new study shows that the large communications agencies they employ aren’t simply crafting responses about efforts to “go green.” Rather, many of the largest PR firms are actively working to reshape the terms of the debate set by climate…
Adweek Feed