December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Let the sun Shine in

AUCKLAND, Today: With Christmas just around the corner, Air New Zealand – with indie shop Sebastion Shine – is serving up A Magical Delivery and offering Kiwis the chance to win daily prizes for the 12 days of Christmas, including Airpoints Dollars and two return tickets to New York.

Air New Zealand chief customer and sales officer Leanne Geraghty says it’s been another tough year for many New Zealanders but things are looking up with international travel on the horizon in 2022, including the launch of the airline’s long-awaited New York route.

“We’re excited to be able to provide some cheer and happiness this holiday season and to be reconnecting friends and whānau when international travel restrictions ease in early 2022,” he said.


“The whole country has been looking forward to Xmas more than ever this year, so we’re glad to work with our amazing partners Air NZ to add a little extra cheer to this festive season.”


“Air New Zealand’s 2021 Christmas video, A Magical Delivery, created in conjunction with lead agency Bastion Shine, produced by Reel Factory and directed by Josh Frizzell, sees Santa unable to deliver Christmas presents to Aotearoa and calling on his trusty Air New Zealand friends to ensure Aotearoa gets the Christmas it deserves – with a pinch of magic.”

Bastion Shine ceo Simon Curran said: “There’s no doubt that the whole country has been looking forward to Christmas more than ever this year, so we’re glad to work with our amazing partners Air New Zealand to add a little extra cheer to this festive season.

“And thankful that we can look forward to 2022 with some optimism, both for Air New Zealand and for the entire country.”

Josh Frizzell said, “What a great gig to get at the end of a very trying few months in lockdown, love the Air New Zealand crew and the team at Bastion Shine, full support from Reel Factory and a great cast and crew. The dream job to take us all into to Christmas. Thanks Santa!”


CREDITS

Client: Air New Zealand
General Manager Brand and Marketing: Jeremy O’Brien
Brand and Marketing Manager: Mariam Tawfik
Brand Manager: Tara Ryan
Content Delivery Manager: Summer Skelton

Agency: Bastion Shine
Chief Creative Officer: Rich Maddocks
Art Director: Clementina de Ruiter
Copywriter: Rachel Jamieson
Group Business Director: Chris Hotchin
Business Director: Danny Murphy
Chief Strategy Officer: Andy McLeish
Group Strategy Director: Ryan Jordan

Production co: Reel Factory
Director: Josh Frizzell
DOP: Darryl Ward
Producer: Phil Liefting
First AD: Ian CraigProduction Manager: Simon Woodard
Production Designer: Guy Treadgold
Gaffer/Grip: Craig Muirhead
Wardrobe: Michelle Marchant
Offline Editor: Julian Currin
Colourist: Marc McCarthy
Sound: Liquid Studios
VFX: Cirkus Animation


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