Oriental Express

WELLINGTON, Sunday: oOh! Studio is transporting commuters to the Amalfi Coast with a special build, heroing Pernod Ricard’s Malfy Gin. oOh!media NZ head of sales Ben Gibb said: “This eye-catching and unique build has transformed the lightbox into an Italian-inspired balustrade plinth to display Malfy Gin bottles, showcasing the stunning Oriental Bay scenery in the background.

“The tropical build is giving members of the Wellington public a slice of paradise for a month to give them a sense of escape whilst commuting each day.

“When booking a Panorama or Special Build, advertisers have 100% share of voice on the shelter.”

“The fun idea was crafted up by the oOh! Studio team to showcase how alcohol brands can be executed through street furniture.

“oOh! Studio has recently been putting a strong focus on special builds for alcohol brands to showcase the wide range of creative out-of-home projects that can be executed.

“These executions range from shelter wraps (known as Panoramas and Superamas) to full shelter takeovers using special builds, creative decals, sound and motion-Sense activations.

“When booking a Panorama or Special Build, advertisers have 100% share of voice on the shelter.

CREDITS

Creative Agency: Dark Horse NZ
Media Agency: Initiative Sydney
Concept: by oOh!