November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ryan Reynolds Has an Idea for Brands Struggling With Connected TV

Don’t just be jealous of Maximum Effort, the creative agency founded by Ryan Reynolds. With new owner MNTN’s bundled media and creative service, they could make your next ad. The software platform is rolling out a Creative-as-a-Subscription (CaaS) service, introduced by Reynolds (who remains onboard as MNTN’s chief creative officer) in an ad that dropped…
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