Business directory and crowdsourced review forum Yelp commissioned a survey of 1,500 people by Kelton to determine what makes reviews trustworthy to them. Yelp said seven out of 10 respondents who read reviews indicated that it was rare for them to go to a new business without checking out its reviews first, while three out…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist