The target: Gen Z

AUCKLAND, Today: A digital content platform aimed at Kiwi teens, launches today. Billie aims to fill the gap left behind by the likes of Creme, Girlfriend and Dolly magazines.

It’s owned and edited by Fleur Mealing, who’s ex Stuff, Bauer, and Adhesive PR.

“Billie’s content will be relevant to the 13-20 age group,” Mealing says.

“Billie is owned and edited by Fleur Mealing, who’s ex Stuff, Bauer, and Adhesive PR.”

“Growing up, magazines like Creme and Girlfriend were absolutely coveted by teenage girls, including myself. Sadly with the decline in the magazine industry over the years, these all disappeared.

“Billie was created with the concept of being an ‘older sister’ – someone who had been there, done that but was also still young enough to understand. A positive role model, fun and full of great advice.

“Billie’s content will be housed on billienz.com, however Instagram and Facebook will serve as communities for Kiwi teens to interact with Billie on social media.”

• www.billienz.com