Power Play

AUCKLAND, Monday: “PlayStation wants you to know that Play Has No Limits,” writes Phantom Billstickers’ indefatigable Rupert Fenton in the latest Phan Mail, “so they decided to create something spectacular on Phantom’s premium Symonds St site.

“Taking over the entire site, they asked Phantom to deliver a multi-poster showstopper with a custom-painted wall plus a one-off mural on the billboard above. What a way to bring the world of gaming to life in central Auckland!

“We love it when marketers use the street-level impact of posters to launch a multimedia experience. This is a great example.

“Want one for Christmas? We do.”

“Point your phone at the QR code on the site and you’ll access the latest PlayStation tvc. It’s a 2.5 minute extravaganza taking you inside the brave new world of play – all enabled by PlayStation.

“Want one for Christmas? We do.

“Huge kudos to Sony and its agencies Eleven PR and Mediacom for having the vision. Our in-house Phantoms Kirsten, Mike and Fred made it happen, with expert artistic input from Finn Wilson.”

• Finn Wilson works on the mural here
• The latest PlayStation tvc
• 0800phantom.co.nz