Programmatic

To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords

When it comes to keeping up with changes in advertising and marketing tech, search tends to be regarded as a bit old-fashioned. Aside from the occasional Google algorithm update, search marketing remains focused on keywords year in and year out. For the past year, Yext has been driving the point home: yes, keyword-based search is…
Adweek Feed