Brands and their agencies are increasingly using artificial intelligence-generated focus groups to simulate conversations with potential customers in order to...
Focus
In the tumultuous summer of 2020, when Black Lives Matter protests proliferated in the wake of George Floyd's murder, one...
In its 35th year, New Zealand’s largest production company, South Pacific Pictures (SPP) has rebranded. A new logo and tagline...
Noted advertising futurist Rishad Tobaccowala recently published an article in which he claims, in response to Bill Gates, that "AI...
Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having...
It's been nearly a year since CEO Bob Iger returned to Disney, and the executive is moving past his "fixing"...
In 2022, Adcolor conducted a study taking a closer look at the state of the workplace, particularly when it comes...
The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next...
No one in the C-suite except the CMO cares about marketing vanity metrics such as reach, impressions, likes, shares, followers...
Like third-party cookies for the programmatic advertising ecosystem, IP addresses have become the ad targeting currency of choice for the...