B-to-b marketing has been around for well over a century, as exhibited by Omnicom's dedicated b-to-b shop Doremus+Co, which celebrates...
Focus
AUCKLAND, Tuesday: Special Group, The Spinoff Podcast Network, and OMD have launched Kiwibank’s six-part This is Kiwi podcast – with...
There's a Serena-sized hole in the professional tennis landscape, but marketers aren't dwelling on what they've lost--instead they're focusing on...
AUCKLAND, Tuesday: Takapuna-based indie creative agency Yarn – with ideation from DDB and Maori-owned/female-led agency Run – has extended its...
The revised, watered-down, post-Brexit alternative to GDPR is working its way through the U.K. parliament. If it passes into law,...
Yahoo is shutting down its supply-side platform and pivoting its ad-tech business to focus on its demand-side platform, CEO Jim...
Car rental firm, The Hertz Corporation has named Wayne Davis as its executive vice president and chief marketing officer, which...
Michael MorrisCo-Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
Frank EineckeCEOGertrud KolbChief Product & Technology OfficerEyeo is known for ad blocking, but it’s got its eye on ad filtering....
Multiple threats to the ad tech industry make navigating forward complicated, writes Rob Beeler, Founder and CEO of Beeler.Tech. But...