Google's upcoming adtech antitrust trial is slated for Sept. 9, and if the last few months are anything to go...
Focus
The wristwatch publisher Hodinkee will drastically reduce its commerce operation and return its focus to editorial content, according to a...
Brian Wieser recently forecasted that, by 2027, linear and streaming TV will lose up to 25% of available impressions. To...
Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars...
Brands and their agencies are increasingly using artificial intelligence-generated focus groups to simulate conversations with potential customers in order to...
In the tumultuous summer of 2020, when Black Lives Matter protests proliferated in the wake of George Floyd's murder, one...
In its 35th year, New Zealand’s largest production company, South Pacific Pictures (SPP) has rebranded. A new logo and tagline...
Noted advertising futurist Rishad Tobaccowala recently published an article in which he claims, in response to Bill Gates, that "AI...
Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having...
It's been nearly a year since CEO Bob Iger returned to Disney, and the executive is moving past his "fixing"...