Like third-party cookies for the programmatic advertising ecosystem, IP addresses have become the ad targeting currency of choice for the $ 26 billion CTV ad market. But like their cookie cousins, IP addresses face an uncertain future. Increasingly tough and evolving data privacy standards are making personal information like IP addresses incrementally more difficult to use. […]
The post Content, Not IP Addresses, Should Be The Focus Of CTV Targeting appeared first on AdExchanger.
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