When Eva Longoria reached out to a group of Latinx influencers for help marketing her tequila brand, Whalar director Jake Rosenblatt was reminded of just how powerful the creator economy is in 2021. “It’s 100% emblematic of where the world of social is today,” said Rosenblatt, who handles the agency’s DirecTV account. “We’re seeing a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Warner Bros. Discovery CEO David Zaslav Receives $51.9 Million Pay Package for 2024
TikTok Fave Duolingo Boosts YouTube Shorts Viewership 430% in One Year
Streaming Ratings, Week of March 10: Disney+ Sails to the Top Courtesy of Moana 2