November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

DirecTV’s Latest Marketing Play Is a Latinx TikTok Creator House

When Eva Longoria reached out to a group of Latinx influencers for help marketing her tequila brand, Whalar director Jake Rosenblatt was reminded of just how powerful the creator economy is in 2021. “It’s 100% emblematic of where the world of social is today,” said Rosenblatt, who handles the agency’s DirecTV account. “We’re seeing a…
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