November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Truck Ads on TikTok? Inside Ford Maverick’s Hot AR TikTok Campaign

This past summer, the Ford Maverick went places where few trucks have gone before: a tray of crudites, an apartment roof, a laundry room counter. It even found itself as the object of desire for an eager Yorkie. The secret sauce? Augmented reality and TikTok, which helped a new Ford pickup truck defy the laws…
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