December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: More Ad Tech IPOs Ahead

If you’re looking ahead to what might happen in 2022, here are a few indicators of what’s to come: LUMA Partners’ 2021 market report, T-Mobile’s acquisition of Octopus Interactive and Instacart’s advertising ambitions. Verizon, AT&T, Singtel and Telenor all previously embraced – and then abandoned – the idea that telcos could build advertising businesses. But there’s oneContinue reading »

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