November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

In Apple’s Delightful Chinese New Year Ad, It Takes a Village (to Go to Mars)

When you’ve left home with big dreams, sometimes returning without soaring success can feel like its own form of failure. That’s the situation a stuntman and aspiring filmmaker finds himself in as we open on Apple’s Chinese New Year ad, marking the fifth year the brand has launched an artistic spot celebrating the holiday. Returning…
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