November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Trek Finds a New Holiday Marketing Tradition With Fundraising Effort

This past holiday season, Trek tried out a new approach to its holiday marketing strategy, one that might become an annual tradition for the brand. Since 2005, the bike maker has partnered with bicycle distribution nonprofit World Bicycle Relief to bring Buffalo Bicycles to disadvantaged people in countries such as Colombia, Kenya, Zambia and Zimbabwe….
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