November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Thanks to a Single P&L, This Small Agency Collective Simplifies Client Relationships

Agency holding companies have been restructuring in recent years, leaning into single P&L models that allow the groups to more easily staff accounts with talent from various agency brands or create bespoke units that serve a particular client’s needs. But steeped in a history of competition, large holding companies aren’t for all clients or talent….
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