Programmatic

Politicking At A Pivotal Moment For Online Advertising, With IAB Policy Chief Lartease Tiffith

Lartease Tiffith is zigging where others have zagged. There’s been an exodus of public policy executives leaving trade organizations and heading to work in-house at one of the Big Tech platforms, mainly Facebook and Google. But in January, Tiffith joined the Interactive Advertising Bureau as its EVP of public policy from Amazon, where he workedContinue reading »

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