Lartease Tiffith is zigging where others have zagged. There’s been an exodus of public policy executives leaving trade organizations and heading to work in-house at one of the Big Tech platforms, mainly Facebook and Google. But in January, Tiffith joined the Interactive Advertising Bureau as its EVP of public policy from Amazon, where he worked… Continue reading »
The post Politicking At A Pivotal Moment For Online Advertising, With IAB Policy Chief Lartease Tiffith appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs