November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

User-Generated Content Has the Power to Create New Traditions

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Whether it’s movies, candy or gifts, holidays like Christmas, Halloween or Valentine’s Day can seem to focus on consumption. But the rise of short-form video platforms has recently turned the holidays…
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