November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Most TV Rivals Aren’t Throwing Up the White Flag Against the 2022 Winter Olympics

Between the Winter Olympics and Sunday’s Super Bowl 56, NBCUniversal expects to have a stranglehold on audiences and ad spend during most of February. In this week’s magazine feature on Super Bowl and Olympics ad sales, Dan Lovinger, president, NBC advertising sales and partnerships, estimated that marketers will spend approximately $ 400 million in scatter buys…
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