Between the Winter Olympics and Sunday’s Super Bowl 56, NBCUniversal expects to have a stranglehold on audiences and ad spend during most of February. In this week’s magazine feature on Super Bowl and Olympics ad sales, Dan Lovinger, president, NBC advertising sales and partnerships, estimated that marketers will spend approximately $ 400 million in scatter buys…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist