Toyota’s 60-second Super Bowl ad titled “Brothers” tells the story of Canada’s most-decorated Winter Paralympic athlete Brian McKeever and his brother, Robin McKeever. The ad airs tonight during NBC Olympics primetime coverage and will re-air on NBC during the Super Bowl. The McKeever brothers are both dedicated athletes. Robin McKeever competed in the 1998 Winter…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
5 Ways Brands Can Weather a Tariff Storm as Consumer Spending Shifts Toward Value
Creativity shines
Hilton Uses Social Listening to Showcase ‘Superior’ Stays