Cann, a THC-infused drink with a celebrity following and a provocative brand voice, is going guerrilla for the Super Bowl with an outdoor campaign challenging alcohol’s lock on advertising during the Big Game. In colorful posters debuting today within a 10-mile radius of SoFi Stadium in Los Angeles, Cann is showing off what co-founder Luke…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024