Valentine’s Day vs the Super Bowl

AUCKLAND, Sunday: “Curiously, the ads which punctuate the stop-start nature of American football have become nearly as popular as the Super Bowl itself,” writes Herald on Sunday business columnist Paul Catmur, in yesterday’s edition.

Today, Valentine’s Day and Super Bowl day fall on the same day (today, Monday).

“The ads are generally so good (or the football so bad) that 21% of viewers think they are the most enjoyable part of the day. The ads are dissected, discussed and shared online, with the most popular celebrated almost as much as the winner of the actual game.

“An engaged, captive audience means that advertisers fall over themselves to pay up to US$ 7 million for a 30-second slot.

“They reckon that if they’re going to spend that much they might as well have a decent ad to show.”

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