December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Crash Course in Brand Authenticity When Supporting the Black Community 

Despite the number of brands scrambling to learn about Black Americans and how to be supportive during the height of the George Floyd protests in 2020, there are a significant number of Black consumers who believe they are misrepresented or not represented at all in brand advertisements. When it comes to advertising, Black American consumers…
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