Programmatic

Bringing a Passionate PC-First Audience to Mobile

Riot Games has thrived off a player-focused mentality with its flagship global sensation League of Legends. During its 10th anniversary in 2019, the developer announced several new game genres, including its first foray into the mobile gaming space. At Adweek’s Elevate: The Future of Mobile Gaming summit, Riot’s global head of marketing for League of…
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