“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Ad tech companies are striking partnerships left and right to aggregate as much TV data as possible in their quest to compete against the walled gardens. But activation is still a challenge. Too many middlemen make media buying a… Continue reading »
The post Tremor International On Aggregating More TV Data And Continuing The ‘End-To-End Platform’ Trend appeared first on AdExchanger.