Concerned Parents Stage an Intervention for a Kid Hooked on Phonics in Farcical PSA

This quick-witted grade-schooler stashes a dictionary under her pillow, uses words like “preposterous” and “melodramatic” and quotes German philosopher Friedrich Nietzsche. To many parents, that might signal a free ride to a fancy school. But to the folks in a new satirical PSA, it’s a source of anxiety. “Sweetie, we love you–this isn’t easy to…
Adweek Feed