Home Sweet Home

AUCKLAND, Today: Colenso BBDO and oOh! Studio sweetened up the streets in Wellington & Auckland for Fonterra’s Fresh’n Fruity, with10 Panoramas in bus shelters – three of the locations featuring fresh, live strawberry patch walls.

This concept was crafted to showcase Fresh’n Fruity’s key messaging that ‘fresh is best’ when it comes to dairy produce.

oOh!media head of sales Ben Gibb said: “oOh! Studio was tasked to communicate the ‘fresh’ element of the Fonterra yogurt product, which is made using fresh New Zealand dairy and natural fruit. 

“This special build is a fantastic example of how oOh! can help elevate thinking in an attention-grabbing way that still delivers the important brand messaging.”

“oOh! Studio developed the decadent concept of live strawberry patches in bus shelters to achieve this objective and surprise and delight consumers.

“This special build for Fonterra is a fantastic example of how oOh! can help to elevate thinking in an attention-grabbing way that still delivers the important brand messaging.”

Fresh’n Fruity marketing manager Lucy Caseley said: “This unique build of having live fruit in shelters not only creates a beautiful and yummy experience for commuters and our customers, but also effectively portrays our core value of providing freshness to Kiwis.”

The 10 Panaromas went live across bus shelters in February.

CREDITS

Media agency: MediaCom
Creative agency: Colenso BBDO
Concept by: oOh! Studio

About oOh! Studio
oOh! offers a wide range of creative out-of-home projects through its oOh! Studio department. These executions range from shelter wraps (known as Panoramas and Superamas) to full shelter takeovers using special builds, creative decals, sound and motion-sense activations.

• www.oohmedianz.com