Personalization Needs To Be In Context, With ActionIQ CEO Tasso Argyros

Privacy and data security aren’t just legal issues – there’s a direct connection to the customer experience. But marketers often underestimate how much their customers care about privacy, says Tasso Argyros, CEO and founder of customer data platform ActionIQ, on this week’s episode of AdExchanger Talks. The majority of consumers (55%) say that data protection… Continue reading »

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