Proximity NZ welcomes back tech director

AUCKLAND, Monday: Proximity NZ has announced Romit Sinha will be re-joining the agency as director of technology, strengthening its multi-channel offering for clients.

Joining the agency from Accenture NZ, Sinha brings over a decade of experience across digital marketing, data and cross-channel automation having worked for industry-leading clients across a range of industries and markets including Japan, North America, and Europe.

Leading cross-channel marketing automation to provide end-to-end digital marketing solutions, Sinha will be responsible for spearheading digital innovation across Proximity’s growing portfolio of clients.

He said: “I’m excited to head back to Proximity and work with a leadership team that is purpose-led and value-driven.

“Sinha’s passion for technology and data-driven marketing will be an incredible asset to our team and portfolio of clients.”

“As data, analytics and technology continue to develop it’s important that we offer our clients innovative solutions to improve their businesses and I’m looking forward to transforming organisations with industry-leading technology at Proximity.”

Proximity NZ ceo Chris Pescott said: “Working across ANZ Bank, Tourism NZ and Mazda as well as driving new business, Sinha will play a key role in growing Proximity’s digital marketing solutions as well as automation and product development.

“Sinha’s passion for technology and data-driven marketing will be an incredible asset to our team and portfolio of clients. We’re looking forward to welcoming him back and are excited to see how he transforms Kiwi businesses through customer-led, connected creativity.

“Proximity NZ has seen great success over the last six months, having won several new accounts including George Weston Foods, Dairy NZ, Tourism NZ and Easy Crypto as well as hiring a spate of new employees.”

Here now!
Sinha’s role at Proximity is effectively immediately.

• proximity.co.nz