Programmatic

Three Common Mistakes That Inhibit First-Party Data Activation

The rising value of first-party data has created a bit of a “gold rush” mentality. Companies are hearing that first-party data represents unrealized marketing value, so they’re mistaking the goal as amassing as much first-party data as possible. But first-party data is a lot more like crude oil than gold. It doesn’t have inherent value.Continue reading »

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