Programmatic

AI Is The Main Ingredient In Adobe’s Recipe For Post-Cookie Targeting And Personalization

Adobe is leaning on AI-powered data solutions to bridge the post-cookie identity gap. This fits into Adobe’s broader strategy of using a mixture of automation and artificial intelligence to figure out what people are looking for and predict how brands can demonstrate value for customers in the moments that matter, said Kevin Lindsay, Adobe’s directorContinue reading »

The post AI Is The Main Ingredient In Adobe’s Recipe For Post-Cookie Targeting And Personalization appeared first on AdExchanger.

AdExchanger