May 7, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AI Is The Main Ingredient In Adobe’s Recipe For Post-Cookie Targeting And Personalization

Adobe is leaning on AI-powered data solutions to bridge the post-cookie identity gap. This fits into Adobe’s broader strategy of using a mixture of automation and artificial intelligence to figure out what people are looking for and predict how brands can demonstrate value for customers in the moments that matter, said Kevin Lindsay, Adobe’s directorContinue reading »

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