November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: Cutting Out The IP Address

As Google Analytics prepares to excise the IP address from its product, it’s a sign of which way the privacy winds are blowing. Google Analytics is already reeling from the Schrems II ruling, which states European data can no longer cross borders, and the product is already banned in a handful of European countries. ButContinue reading »

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