As Google Analytics prepares to excise the IP address from its product, it’s a sign of which way the privacy winds are blowing. Google Analytics is already reeling from the Schrems II ruling, which states European data can no longer cross borders, and the product is already banned in a handful of European countries. But… Continue reading »
The post The Big Story: Cutting Out The IP Address appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist