December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Hearst’s Good Housekeeping Boasts Record Affiliate Revenues

When the Good Housekeeping Institute launched in 1900, the product-testing facility predated both the FDA and the Consumer Product Safety Commission. Now, more than a century later, the Hearst-owned operation aims to use its track record of consumer trust and an ambitious internal expansion to turn its product-review program into an affiliate empire. In 2021,…
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