Let’s do it!

AUCKLAND, Yesterday: “Nike’s famous Just Do It line was developed by their advertising agency,” Herald on Sunday business columnist Paul Catmur reminds us in his latest effort.

“The line is based on serial killer Gary Gilmore’s last words as he was standing impatiently in front of the firing squad that would take his life – Let’s do it!”

Catmur also recalled: “The freelance designer who came up with the Nike ‘swoosh’ – one of the most famous logos in the world – was paid $ 35.”

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