SSPs seem unfazed by OpenPath – at least on the surface. Supply-path optimization (SPO) is one of three key growth...
Month: March 2022
After an uncertain and pandemic tainted 2021, New Zealand is now in a phase of transition and recovery. To celebrate...
When AT&T sold the subscription anime streaming service Crunchyroll to American anime distributor Funimation for nearly $ 1.2 billion in...
By Greg Sobiech, CEO & Founder, DELVE When first-party data became the center of every marketing conversation, every CMO I...
ICG Media-owned Good magazine has welcomed industry veteran Wendyl Nissen to the fold as Sustainable Living Editor. An ex-journalist, -broadcaster,...
One of the most important things I've done as an executive is to relentlessly focus on understanding the customer, even...
Privacy and data security aren’t just legal issues – there’s a direct connection to the customer experience. But marketers often...
Following several new business wins, independent media agency D3 has announced a line-up of new talent, seeing the total agency...
After 15 years as a marketing executive, Michael Tennant found himself at a crossroads. Even with a successful career working...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hope And Pr-AVOD Ad-supported video on demand (AVOD) is...