This week, U.K. retailer Argos (purveyor of everything from FitBits to futons) opened the doors to its very own hotel concept in collaboration with Pinterest. While at first glance the immersive experience may seem like yet another colorful brand pop-up, a closer look finds it’s part of a bigger strategy from the chain to retell…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A New Flood of Money Is Crashing the Influencer Marketing Industry
WBD Names Ryan Gould and Bobby Voltaggio as New Ad Sales Leaders
Foodstuffs Expo to showcase latest innovations in FMCG