Programmatic

Bloomberg Looks To Subscription Revenue For The Stability That Advertising Can’t Provide

Does the rise of the subscription media model signal the end of ad-supported journalism? Not likely. But big-name news outlets like Bloomberg are finding subscriptions offer a more stable revenue source than advertising, said Bloomberg Chief Digital Officer Julia Beizer. “We owe it to the sustainability of our businesses to come up with multiple revenueContinue reading »

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