NEW YORK, Today: FCB and Special scored multiple places in The One Show 2022 first-round shortlist, released this morning. FCB leads the way with 11, followed by Special NZ (four), and Finch NZ (one).
NZ entries through (scroll down for the full PDF) include …
Direct Marketing:
- Special for Motor Neurone Disease NZ David’s Unusables.
Film:
- FCB for Waka Kotahi/NZTA Toll Booth.
Health & Wellness:
- FCB for Testicular Cancer NZ Remundies.
- Special for Motor Neurone Disease NZ David’s Unusables.
Integrated:
- FCB for Testicular Cancer NZ Remundies.
- FCB for Fire & Emergency NZ Firefighters Don’t Like Fire Movies.
- Finch NZ for Fire & Emergency NZ Firefighters Don’t Like Fire Movies.
Moving Image Craft:
- FCB for Waka Kotahi/NZTA Toll Booth
Writing:
- FCB for Waka Kotahi/NZTA Toll Booth
Casting:
- FCB for Waka Kotahi/NZTA Toll Booth
Pharma:
- Special for Motor Neurone Disease NZ David’s Unusables
Print:
- FCB for Fire & Emergency NZ 3 Minute Print Ad
Public Relations:
- Special for Motor Neurone Disease NZ David’s Unusables
Radio & Audio:
- FCB for NZ Police Enjoy The View
Fusion Pencil:
- FCB for NZ AIDS Foundation Sweat With Pride
Shortlisted entries are those that made it into the second round of judging, which is taking place now. This year’s One Show finalists — entries which will win a Gold, Silver or Bronze Pencil or Merit — will be announced later this month.
- View the full shortlist here
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