Auckland calling

WELLINGTON, Today: Willis St-based creative shop EightyOne is to open an Auckland office, and announced the appointment of copywriter Joe Stuart in Auckland.

EightyOne ECD Chris Bleackley said: “Joe’s just come home having been in London for six and a half years, working predominantly at M&C Saatchi and Octagon.

“He’ll link up with Paul Scoringe, who leads EightyOne’s Sports marketing arm in Auckland, EightyOneX.

“Everyone thinks Wellington is the entire NZ advertising scene. But the data tells us it’s worth taking a punt on Auckland.”

“They’ve completed a massive few months working with international partners like Healthspan Elite, Tudor, Wattbike and locally with the Black Ferns and Sport NZ.

“Joe’s appointment sees EightyOne expand into Auckland.

“Everyone thinks Wellington is the entire NZ advertising scene.The data tells us it’s worth investing in a satellite office and taking a punt on Auckland in the hope that the place takes off.

“You never know.”

EightyOne Auckland will be based in Kingsland.

• www.eightyone.co.nz