Why Marketing is still sexist and how to fix it

AUCKLAND, Today: Off the back of their first Learnings Webinar (featuring insightful speakers with relevant topics each month) the Comms Council has announced the next talk in the series, Brandsplaining: Why Marketing is (still) sexist and how to fix it.

CEO Simon Lendrum said: “Brandsplaining is also a book published by Penguin, co-written by Philippa Roberts and Jane Cunningham who also run PLH Research – the UK’s leading research consultancy specialising in female audiences.

“The book – described by Penguin as a cross between Invisible Women and Ogilvy on Advertising – is based on 15 years of market research with female audiences. It examines how and why sexist tropes continue to dominate, the strengths and failings of ‘fempowerment’ communications, and the ‘sneaky sexism’ that now characterises much of modern marketing.

“The authors then propose a set of 10 innovative principles – built out of their research – to create marketing that is fresh, exciting and, at last, sexism free.

“The webinar will be delivered via Zoom on Wednesday 4 May, from 8.30am-10am.”

“In their talk, Jane and Philippa will introduce us to three key themes from the book followed by a Q and A to discuss and explore way to better connect with female audiences.

The webinar will be delivered via Zoom on Wednesday 4 May, from 8.30am-10am.

Lendrum will join Roberts & Cunningham as chair.

“What we are trying to achieve with these webinars is to bring stimulating topics to the fore and engage our industry in conversations that matter, and that’s why we naturally though it was important for Jane and Philippa to share their findings in the New Zealand market,” said Lendrum.”

Tickets are $ 25. Members can buy the ticket/book combo for $ 55.

• Book here
• More here