Cannabis Brand Old Pal Taps Into Houseplant Trend for ‘Grow Your Own’ 4/20 Stunt

Old Pal, a budget-priced brand with a proudly working-class ethos, wants to democratize the process of cannabis cultivation with a “grow your own” promotion for 4/20. The brand will be selling three semi-mature plants–the citrusy-sweet Hifi Lemon strain–in fully fertilized 2-gallon containers at select dispensaries in Southern California. Each plant, which will produce weed in…
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