December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Does the Future Hold for America’s Alt-Weeklies?

Two years after the pandemic shuttered a wave of alternative-weekly publishers across the country, the industry has emerged from the near-death experience leaner, wiser and, in some cases, radically transformed. In a bid to survive the overnight disappearance of their advertising business, many alt-weeklies experimented with a variety of new business tactics, including launching membership…
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