MediaWorks launches creative studio Passionfruit

AUCKLAND, Thursday: MediaWorks has unveiled the creation of a dedicated in-house creative studio, Passionfruit, with media guru Alex Kenny as creative director.

Kenny has 12 years’ experience in creative and media, and has been with MediaWorks for six years.

“Passionfruit is about owning the conversation with clients from concept to completion, offering them a different way of thinking that innovates, resonates and produces opportunities,” Kenny said (via a PR release).

“We are excited to be able to offer clients creative and brand strategy, as well as asset production across all platforms including digital, print, audio and video.

“At the heart of this offering is a passionate group of creatives who are big believers in problem solving, storytelling and discovery.

“We’re committed to always taking a future-focussed and contemporary approach to create the brand intimacy we know our customers want to help drive results.”

MediaWorks commercial director Liz Fraser said: “We are excited to evolve the conversations we have with customers by offering this full service creative studio.

“Passionfruit builds on our award-winning audio expertise by offering a broader range of creative solutions to meet all our customers’ needs.”

“At the heart and soul of this new offering is a passionate group of creatives that are big believers in problem solving, storytelling and discovery. I’m looking forward to seeing the campaigns and results they produce for advertisers.”

THE PASSIONFRUIT TEAM

Creative Director: Alex Kenny
Lead Creative Strategist: Alastair Barran
Creative Strategist: Hannah Venneman
Central Creative Strategist: Molly Callanan
Southern Creative Strategist: Ashleigh Barnes-Collier
Art Director: Brad Baird
Video & Design Specialist: Lana Byrne
Digital Designer: Sam Curtis
Graphic Designer: Aisha Johan

• Contact: Anna Cross (annacross@mediaworks.co.nz)