Gisborne tech outfit appoints Republik

GISBORNE, Wednesday: Tech company ThinkSafe has appointed full-service Freemans Bay indie Republik to manage its business here in New Zealand and across their international markets.

Republik will be leading strategy, creative and all media planning and placement, effective immediately. PR is managed by Impact PR.

Gisborne-based ThinkSafe MD Andrew Burns said: “ThinkSafe is a very smart app-based software package that allows businesses from all industries to control and manage their Health & Safety compliance, and we’re on a mission to transform Health & Safety throughout New Zealand and beyond.

“We’ve spent the past five years developing the app to where it is today and I’m proud to say that we’re leading the industry and have broken new ground, globally.

“The reality is the ThinkSafe App can be easily customised and deployed to any country in the world, as long as they have Health & Safety legislation.

“Republik quickly dissected our challenges and they’ve taken us on a journey, reflecting on their creative & media strategy.”

“With that in mind we needed to bring on an agency that understood our business and the opportunity to scale. Republik were very quickly able to dissect our business challenges and they’ve taken us on a journey, reflecting on their creative and media strategy.

Republik head of digital Matt Lyne said: “With ThinkSafe being a SaaS business, and a heavily performance-based client, we knew that our proprietary digital and social capabilities could be leveraged to help drive their marketing efforts and their growth trajectory.”

Board meeting
Republik director Paul McNamara said: “Super happy with this one. I had a call with Andrew a few months ago; he was in a campervan on the side of the road, where he’d just come in from having a surf.

“It’d be fair to say that we got on pretty well and things progressed from there. I found the business model to be really unique, with so much potential for growth. It’s so good see business success stories, especially in tech, coming from our regions.

“We’re stoked with this appointment and are looking forward to sharing the success.”

• thinksafe.co.nz
• republik.co.nz