Microsoft 365 became the first brand to introduce a community effect organically on TikTok, and it was built by the augmented reality creative department at VMLY&R. The agency tapped the Effect House beta TikTok opened up to all creators earlier this month, which provides learning resources and tools to give creators access to intuitive design…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform